Brand Journalism + Consumer Activation

Category: Social Media (page 1 of 5)


Check out this nice little app we put together with smarty-pants folks at GraphEdge.

TweetClock measure your average response time to direct and indirect messages on Twitter.

Qwiki Will Win

Qwiki at TechCrunch Disrupt from Qwiki on Vimeo.

If I could invest in Qwiki right now, I would. This remarkable new offering combines the power of crowd-sourced information (a la Wikipedia) and multimedia content to create a robust information experience. This is exactly how people want to get short blips of information content. Does the mean the end of Wikipedia? Not all all, there is plenty of value left in that channel for more in-depth information and history. But, for many people looking for quick answers, this is going to be a compelling and powerful tool. Just think of the application in schools!

Plus, it’s a great name, and has the potential to become a branded term very quickly, just like Google, Velcro and iPod.

They are in Alpha right now, but do your self a favor and go sign-up.

Social Currency

Interesting offering from “Pay with a Tweet” which allows people/brands/authors/musicians to offer incentives in exchange for tweets.

Learn more

Social Media 101

For those of you just starting to establish your brand’s social media presence, here is a list of 6 things you should be working on every day.

Download Social Media 101

New Facebook Features Exposed in Accidental Update

[via Mashable]

“Facebook accidentally went live with a handful of prototype features yesterday, including a site-wide yet short-lived overhaul of Pages.

Roughly 45 minutes after the mistaken update, Facebook disabled the site, reverted back to its previous state and then tweeted apologetically about the downtime. But that brief span of time was enough for Facebook members and Page admins to get a sneak peak at new features in the works.”

Read the rest of the article on Mashable.


We are big fans of both FlipBoard and Pulse, so are excited about the luanch of PostPost, a real-time “social newspaper” that’s created from the links, photos and videos your friends share on Facebook.

Mashable reports on the launch.

Study Reveals Why Consumers Fan Facebook Pages

Great article from Amy Porterfield at Social Media Examiner

“Nearly 40% of Facebook users who become fans do so to receive discounts and promotions and 39% become fans to show their support for a brand to their friends.”

Click to read more

When Are Facebook Users Most Active?

Great article from Mashable (and if you don’t read that site everyday, you should).

We know that users are spending increasing amounts of time online on social networks like Facebook, but when exactly are users the most active? Social media management company Vitrue just released a study that identifies the days and hours users are most active on the Facebook channels maintained by companies and brands.

For the study, Vitrue analyzed Facebook post data from August 10, 2007 to October 10, 2010 from more than 1,500 brand streams — more than 1.64 million posts and 7.56 million comments in all. Shares and “likes” were not included in the study.

Here are some of the big takeaways:

  • The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
  • The biggest spike occurs at 3:00 p.m. ET on weekdays.
  • Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
  • Fans are less active on Sunday compared to all other days of the week.

Lots more to read. Check it out.

Your Social Media Audience

Here are five useful things to keep in mind about your social media audience.

1. Most of them aren’t paying attention when you want them to.

2. They are saturated with content.

3. Everyone wants a piece of them.

4. They expect something out of this relationship.

5. They chose you.

Your followers can be your best advocates, but you need to make it worth their while. Create content that deserves to be spread. Solve problems. Answer questions. Engage. Entertain. Reward their loyalty.

After Building an Audience, Twitter Turns to Ads

via New York Times

“In the last two weeks, the company has introduced several advertising plans, courted Madison Avenue at Advertising Week, the annual industry conference, and promoted Dick Costolo, who has led Twitter’s ad program, to chief executive — all signs that Twitter means business about business. It’s Twitter’s biggest financial effort since April, when it introduced its first, much-anticipated ad program, Promoted Tweets.”

Read the article.

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