Inbound Marketing

Inbound marketing is a marketing strategy that focusses both on being found by customers through creating and distributing engaging content and website optimization,  and on nurturing customer relationships across email and the social web.

Your customers are empowered to find what they want, share what they want, and buy what they want. In this age of the empowered consumer, and at a time when budgets are shrinking, inbound marketing is a cost-effective and highly-targeted strategy to increase visibility, reach new audience and evangelize your customers.

A comprehensive inbound marketing initiative includes:

  • Content (Blogs, videos, white papers, eBooks, etc.)
  • SEO (Search Engine Optimization and keyword analysis)
  • Social media (Twitter, LinkedIn, Facebook, etc.)

See how Amory Group is helping IdeaPant engage new audiences, and nurture sales leads on their blog.

Email or call 617.388.8618 to discuss your inbound marketing opportunities.

“Amory Group directs all of our inbound marketing, lead nurturing, social media and content initiatives. Their work has been outstanding, is a critical part of our overall customer and lead engagement strategy, and integral to our sales success.” – Marcus Wilson, CMO, IdeaPaint